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World Cup Football 2010 Latest Results – TV Ratings
Published on July 13, 2010
As World Cup finals go, Sunday’s Spain-Netherlands match may not exactly burn bright in the memory, unless you like a little Kung Fu thrown in with your football. But as Nielsen notes, the July 11 broadcast goes down in history as the most-watched soccer match in U.S. TV history.
The stateside audience for the World Cup final in South Africa drew 24.4 million viewers to ABC and Univision, topping the previous record set two weeks earlier. Team USA’s 2-1 loss to Ghana in the Round of 16 drew an aggregate 19.4 million fans to ABC and Univision on June 26.
Spain’s 1-0 victory over a spiky Dutch side drew 15.5 million viewers to ABC, falling short of the 18 million viewers who cheered on the US team in the FIFA Women’s World Cup Final on July 10, 1999. In a match that was scoreless after extra time, the host team beat China in a shootout, with Brandi Chastain famously booting the winning PK.
The top three metered markets for ABC’s four-hour Sunday afternoon telecast (including pre- and post-match analysis) were: San Francisco (14.7), San Diego (13.6) and New York (13.1).
This year’s tournament ranks as the most-watched World Cup ever on English-language TV in the United States. In 64 matches, ESPN/ABC/ESPN2 averaged 3.26 million total viewers, up 41 percent from the 2006 event (2.32 million). —Anthony Crupi, mediaweek.com
An estimated 111.6 million U.S. viewers watched at least six minutes of the 2010 World Cup on English or Spanish language networks, according to an analysis by The Nielsen Company. The figure is a 22% increase from the reach of 91.4 million U.S. viewers during the 2006 World Cup. —tvbythenumbers.com
